Destra Seguros is a company specialized in insurance, risk management and bonds with presence in several states of Mexico. During the brand development process we unraveled an essential aspect of the company, the skill of its staff to insure. The brand name emerges from this particularity, reinforcing one of the company’s key differentiators.
For the graphic identity we designed a typographic logotype and a monogram choosing the letter “D”. The vertical light blue stroke of the letter symbolizes an open door, through which the client enters to benefit from the coverage of the company.