Zafra Latin Jazz

Zafra is a latin jazz band with a twenty-plus year career formed by a group of musicians devoted to the genre with an unconditional love for their instruments. The band approached our agency with the objective of creating an identity that supported those years of experience and at the same time promoted the band into new venues, engaging it actively in the local scene.

The solution springs from uprooting the qualities of jazz genre: spontaneous, provocative, dynamic. The use of color evokes and accentuates the latin presence in the band’s musical repertoire; meanwhile the logotype allows for multiple expressions through a main version and a monogram, granting versatility and an extension to the brand’s image.