Pita Company is a fresh, healthy and delicious new way to eat. In a world increasingly conscious of nutrition and well-being, Pita Company introduces the pita in the local market, prepared at the moment with fresh ingredients picked by customer, combining different types of meats, vegetables and dressings. We strategically defined Pita Company as the brand name, positioning and seizing in its launching phase the word pita, anticipating future competitors.
The graphic identity engages in an honest and friendly visual language with customers, emphasizing healthy and freshness attributes inherent to the brand. We defined brand behavior guidelines for the local shop and restaurant supplies, developing a brand application system in the owner’s vision of building a franchisable business.