With a clear understanding of women’s style and motivated by her desire to enhance each women’s particular beauty, Sandra Pinto begins her project on 2008 designing and producing necklaces, earrings and bracelets utilizing hand-picked semiprecious stones. Firm believer of the originality and value of her designs and driven by a goal of introducing her products into new markets, Sandra reaches a defining point in her business.
At this crucial commercial moment we approached her project, setting as a next step a brand redesign strategy for a new launch. The new identity development is rooted on the vision that originated and sustains Sandra’s project: accentuating the beauty each women possesses. This promise is visible throughout the new identity, reaffirming the message and simultaneously inviting new women to rediscover their own beauty through Sandra’s natural jewelry.