Salsas Tumbao is a family of bottled salsas with three main flavors: Habanera, Tatemada and Chile Piquín. The brand concept stems from the idea of associating real salsas with iconic songs of salsa music. This way we chose Tumbao as the brand’s name, evoking the zestful rhythm in this genre.
For each salsa variety we picked a song that best represented it in terms of spiciness, personality and eating experience. The graphic identity strengthens differentiation and the final result is a product with charisma, that sympathizes with consumer from its first impression in shelf until the moment of consumption.